Optimising charity websites for donations

How charities can improve website performance to boost revenue

Optimising charity websites report cover

July 2014

In this report we examine key areas of website performance to help charities improve and refine how they use their site for fundraising. Specifically we look at mobile performance, desktop speed, accessibility and the overall donation journey on both PC and mobile. We also compared the website performance of five major categories of charities; aid, children, environment, health and animal and interviewed digital leads from some of the UK's biggest charities to identify concerns and examples of best practice.

The key findings from the report will help charities realise how they can optimise online donations.

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