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Tag Archives: Digital Marketing

Four things we learnt about the digital student experience in HE at Universities UK

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Getting digital marketing right and getting institutions to think digital is one of the most important priorities for every university today. This was the clear message emerging from the Universities UK conference last month in London where digital marketing specialists and a number of eminent speakers including, Martha Lane Fox, shared their insight on the role […]

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Charity digital specialists admit they need to change the way they communicate with leadership

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When you have over 40 Heads of Digital in a room and they all agree that they need to stop talking about digital transformation you know you’ve reached a tipping point. This was the case at the Digital Change Forum we hosted in partnership with attendees from organisations including Samaritans, RSPB and many other leading […]

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Why universities need to get personal in the war for international students

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Right now, UK universities are in constant competition to attract the best students. They’re battling for the best domestic students but, increasingly, also international students who are all important for driving revenue. With an estimated 20% of the output generated by UK universities now being attributed to the enrolment of non-EU students (£13.9 billion of £73 billion), […]

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Digital transformation: Skills, people and culture

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Last week we hosted a fascinating roundtable discussion on what’s needed to enable digital transformation in charities. Taking our recent report as our starting point, we invited digital leads from a variety of charities to discuss a range of issues from skills to cultural change. What emerged was a practical discussion on the organisational and […]

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