Natasha runs Eduserv's Local Government Executive Briefing programme. Working closely with Jos Creese, Principal Analyst, and the steering group of senior local government leaders, she aims to increase sector-wide understanding of the benefits of cloud computing and broader digital initiatives. This includes working on research reports, conducting interviews, putting together events and engaging with industry figures at events and through social media. Before Eduserv, she spent 14 years working for international publishing and events businesses. First in the financial sector with 9 years at Euromoney, including a two year secondment in Hong Kong, and more recently 5 years in digital, delivering conference agendas on topics such as app development, enterprise mobility, cloud, and digital marketing.